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HAMILTON (Oct. 12) - Canadian music will shine in the spotlight next month on what promises to be the liveliest street in the country for three incredible days, delighting both music and football fans.

More than 40 artists from the great white north will deliver free-to-attend concerts at Fan Central on James Street from November 16th to 19th as part of the Built in the Hammer Grey Cup Music Festival.

The festivities kick off on James St. on Thursday, November 16th, at 11 a.m. with the SiriusXM Grey Cup Festival Kickoff Party, headlined by Hamilton’s very own, Juno Award-winning rock band The Dirty Nil. The kickoff party also features Montreal's new-age punk band NOBRO, and performances from Steve Strongman, HacheyTheMouthPEACE, The Hot Karls, and Matty Simpson Band.

The free-to-attend entertainment continues throughout the weekend with confirmed acts, including The Redhill Valleys, Nicolette & the Nobodies, The 99s, The Handsome Devils, Regina Pep Band, Matt Paxton & the Pintos, Born in the Eighties, Generator Party, Deseronto, High Steppin’ Daddy, and Ben Somer & the Cold Winter. Performances on Friday and Saturday begin at 11 a.m. and run until 8 p.m. each night.

This exciting announcement comes as the Hamilton Tiger-Cats and the 2023 Grey Cup Festival unveil their bold plan to merge the country's annual celebration of Canadian football with a full-blown music festival that showcases Hamilton's burgeoning arts scene.

"We are delighted to announce this outstanding lineup of Canadian artists," said Tim Potocic, Co-Owner and President of Sonic Unyon Records. "The 2023 Grey Cup Festival will be an exceptional celebration of Hamilton, Football, and Music."

Fan Central on James St. will also offer additional family-friendly activities, including a variety of food trucks, the Hamilton Christmas Market, photo opportunities, art installations, and other live activations. The area will also host the Canadian Armed Forces Fan Zone, the Hamilton Flag Football Classic, and the TELUS Kick for Good Courtyard.

This is the latest in a series of significant announcements from the Ticats and the Grey Cup Festival. Carrie Underwood was previously announced as the headline act at FirstOntario Centre on Friday, November 17th. Tickets can be purchased here.

Stay tuned for more updates as the city and region gear up to host Canada's biggest and best party, including the 110th Grey Cup game, the Championship of the Canadian Football League, at Tim Hortons Field on Sunday, November 19th, where global punk-rock superstars, Green Day, will headline the Twisted Tea Grey Cup Halftime Show.

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