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HAMILTON (Nov. 8) - The 2023 Grey Cup Festival is pleased to announce a partnership with the Molson Coors Beverage Company, designating the company as a signature partner for this event.

As part of this collaboration, Coors Light will take on the role of presenting partner for the Built in the Hammer Grey Cup Music Festival. Featuring headlining acts like Carrie Underwood, accompanied by Brian Kelley on Friday, November 17 at FirstOntario Centre, along with more than 40 Canadian bands performing on James Street in downtown Hamilton, and an exciting pre-game music lineup on game day, the Built in the Hammer Grey Cup Music Festival promises to deliver an unforgettable experience.

“Molson-Coors has been a valued, long-term partner of Hamilton Sports Group, and we're delighted to welcome them as a part of the Grey Cup Festival family,” stated Gerry Fonzo, General Manager of the 2023 Grey Cup Festival. “We extend our heartfelt gratitude to Molson-Coors and all of our signature partners, and we eagerly look forward to our fans experiencing this partnership in action, enjoying the exciting social activities planned for the week.”

Coors Light will also take on the role of presenting partner for the Team Party Headquarters at the 2023 Grey Cup Festival, which includes TigerTown, Eastern Social Hall, Riderville, Stamps House, and Bomber House. Coors Light will have exclusive pouring rights at all these events, ensuring fans can savour Coors Light at every team party.

"We are thrilled to feature Coors Light at the heart of the festivities during the Grey Cup Festival, where Canadian football fans from across the country come together to celebrate in Hamilton. This includes presenting the exciting Built in the Hammer Grey Cup Music Festival and the always popular Team Party Headquarters leading up to Championship Sunday," commented Brian Collins, Director of Partnerships & Events at Molson Coors Beverage Company.

About Molson Coors Beverage Company

For over two centuries, Molson Coors has been brewing beverages that bring people together to celebrate life's various moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Original, Blue Moon Belgian White, Blue Moon Light, Vizzy Hard Seltzer, Leinenkugel's Summer Shandy, Creemore Springs, Hop Valley, and more, Molson Coors produces a multitude of beloved and iconic beer brands.

While the company's heritage is grounded in beer, Molson Coors now offers a modern portfolio that extends beyond the beer aisle. Their Environmental, Social, and Governance strategy prioritizes People and Planet, with a strong commitment to raising industry standards and making a positive impact on employees, consumers, communities, and the environment.

To learn more about Molson Coors Beverage Company, please visit,, or follow them on Twitter via @MolsonCoors.

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